The objective of Beirut International Franchise Forum and Exhibition (BIFEX 2012) was to bring together regional and international franchisers, franchisees and retailers aiming to further expand their businesses in the MENA region.

Organized by the Lebanese Franchise Association and Al-Iktissad Wal-Aamal Group, and under the Patronage of President of the Council of Ministers of Lebanon, H.E. Najib Mikati, the forum hosted distinguished keynote speakers and franchisors, giving participants the opportunity to share with them their success stories.

Franchisors seeking to market their franchises & franchisees looking for new operators also benefited from an opportunity in the B-to-B meetings

BIFEX 2012 also covered important franchise-related topics: 

  • Role of Shopping Malls in Promoting Brands & Concepts
  • Branding: The Cornerstone of Success
  • Franchising: A  Possible Solution for Hotel Owners in Lebanon
  • Bringing the Customer Closer: E & M-Commerce;& Social Media
  • Branding Valuation: The Next Step Forward


By sponsorship part of the event, we were able to introduce MECSC using the following:

Ahead of Session1 and right after the Prime Minister speech, a coffee break took place where we had MECSC banners and mingled among attendees to introduce MECSC and draw awareness about the Materials that were distributed at the LFA conference registration desk.

Following that, we had a slot for Mr. Rony Aoun to offer a presentation and introduce MECSC to the audience.