Every Shopping Mall needs a balanced mix of Merchants that will directly respond to the needs of the market in terms of price, level of service offered and merchandise sold. The Mix will typically include varying percentages of Retail categories
Successful Shopping Malls are built on a foundation of meaningful brand strategy.
That strategy provides the framework for what your brands mean and how they should be organized. It is difficult for a company to be objective about themselves – tenure and passion have a tendency to cloud constructive decision-making.
That is where SMAG comes in. In our collaborative strategy process, we balance our brands assessment planning with creative thinking to optimize a clear roadmap for where you and the market require your Shopping Mall positioning to be in the future. But it does not end there – we also design effective brand strategy tools to help you stay on the path to success.