The planning process associated with integrated communications may be particularly important to retailers as they cope with increased competition and diverging channels. 

SMAG review the integrated process with a particular eye to brand building. Brands applications are also provided, including issues related to customer databases.

Building your brand or corporate identity branding refers to much more than designing a logo for a company. It is the overall image and message, knowing what you want from your brand to say and communicates about your brand’s personality and attitude. 

Considering the core values of your company will provides the customer a strong identity and will reinforce your message and personality that you want to communicate and to differentiate your company and products from your brand.