The franchising industry today has grown significantly and now represents such a broad spectrum of business concepts and market segments it has become nearly impossible to define any singular strategy, structure or method best suited for the task of franchisee support. 

Through our membership at the “LFA” Lebanese Franchise Association, SMAG is strategically supporting franchise organizations operating within a variety of retail industries, segmented further into a vast array of vertical markets, and all located within a mixture of geographic and cultural environments. With all this diversity, it is no wonder there is no single answer for the effective delivery of franchise support.