Brand Assessment
Brand Assessment

Even the best-run retailers may need to put on the brakes and evaluate opportunities to take business to the next level. SMAG brand assessment will provide you with impartial insights that identify what you are doing right and help you identify areas of opportunities.

What we do

SMAG will evaluate your business across many benchmarks and use our findings to create an evaluation to help you address potential challenges and suggestions to improve the overall business model.


What you get

A comprehensive business assessment delivered 4-6 weeks from project start date. It will include a detailed report that identifies risks and opportunities of the current approach and indicate areas where competitive advantages can be achieved. 


Areas addressed as part of the analysis most often include:

  • Retail Brand Overview
  • Target Market
  • Location
  • Store Layout
  • Marketing Strategy
  • Customer Service
  • Retail Merchandising
  • Retail Store Operations
  • Retail Store Metrics
  • Intangibles

High-level and specific strategies to help capitalize on identified opportunities will also be provided.